How To Use Twitter For Business

Twitter was a brand new concept when it was first introduced. It’s the platform that revolutionized traditional blogging and brought it into a new era. It brought the concept of micro-blogging into the forefront of Internet communications.

Rather than creating one long blog post per day, you simply create several small posts of one to two lines each. Instead of being a platform to discuss topics at length, it’s more of a tool for instant communication.

There are plenty of ways to make use of Twitter for your business. It just takes a little bit of creativity to formulate your own type of plan. Most people shouldn’t actually be trying to sell anything on Twitter.

Twitter doesn’t really give you enough space to try to get across any type of marketing message. Instead, it should be used to keep in touch with people and let them know you have things coming up. Then you can casually link to the project once it’s done and let
the sales page do the selling.

For example, a post like, “Buy my new blogging book. Click here” won’t work well because people will just ignore a post like that. What you need to do is entice them to click by offering something valuable. You could offer a downloadable report that promoted the product and say, “I just finished my free report 10 Ways to Get More Traffic. (then post the link)” People are more likely to download a free report, and you can then use the report to link to your money page.

A lot of companies use Twitter as a type of mailing list to announce special offers and sales. This is a great way to use Twitter, because it gives them a very good reason to follow you. If you offer heavy discounts to your followers on a regular basis, they’ll start
to look for your posts.

Twitter is a great way to build buzz before a product launch. If you have a lot of followers, just a single post from you about something you have coming up could start a chain reaction. One mention of something exciting could set off a storm of people
twittering about it.

It’s important to think about how Twitter can be used most effectively for your particular business model. A lot of major companies are starting to use Twitter, and some political candidates are also using it to keep followers informed about events.

• JetBlue Airways uses Twitter to send out news of promotions.
• BBC posts some of the most important news items on Twitter.
• Barack Obama and John Edwards both used Twitter in their political campaigns.
• Apple releases news about its products via Twitter.

Those are just a few examples of how companies and individuals are using Twitter to keep in touch with their fans and customers. There are many more examples, and more people are jumping into the fray every day.

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Comments

One Response to “How To Use Twitter For Business”

Lee at TheMillionaireIam.com on March 11th, 2009 12:41 am

Definately coming into play as a form of client communication and business networking.

The information age is hungry for multiple forms of communication and networking. Twitter fills that prescription.

Lee
http://www.TheMillionaireIam.com

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