Jun
26

The Keys To Driving Traffic To Your Website - Part 1

Filed Under Web Traffic Secrets 

Success online comes down to two very simple concepts. Traffic and Conversion. Without traffic, you are dead in the water.

There are essentially only two ways to get traffic. You either Buy it….or you create it.

For the next few posts, I am going to cover both methods and also share with you the ones I use the most which I have found to be very adequate for my starting out budget online.

Keep in mind, if you don’t have a lot of time you are going to have to buy your traffic. If you don’t have a lot of money you are going to have to create your traffic.

There are ways where you can create lots of traffic without lots of time but initially it all takes work.

Now I am no way near going to cover all the methods there are of driving traffic. But I will cover the basic that will absolutely get you to over 10-20 new leads per day if you employ them.

1. Pay-Per-Click Marketing ( PPC )

Pay per click marketing is one of the most popular and effective ways to advertise, market, and drive traffic that has ever existed. I kid you not.
The whole concept is just ingenious. Literally, in less then 5 minutes you can have an entire marketing campaign up and running with billions of people at your finger tips for $5.

Not only that but you ONLY pay when someone clicks on your ad and shows you they are interested in what you are offering.

Contrast that with almost every other form of advertising where companies are spending huge bucks to place ads in hopes somebody sees it and is interested. By having people CLICK on your ad and only then paying….it creates an entire new form of advertising that is truly remarkable.

Here is how it works:

Whenever some one goes to a search engine they type in a certain keyword to find what it is they are searching for. The search engine aims to produce the best results for whatever keyword that person typed into their computer.

With PPC marketing, you have the ability to bid on certain keywords. In this instance lets use “network marketing” as the keyword you are bidding on.

You can bid .40 cents on that keyword, and whenever someone types in network marketing on google, yahoo, MSN, or any other pay per click search engines you are advertising on….Your ad will show up.

It is usually the ad that shows up on the right hand side of the screen in all the search engines, or right above the search results. PPC is how I generate most of all my leads.

Now I am going to go into the different components of a PPC marketing campaign and then give you the three major PPC search engines. There are TONS of them but honestly….most are crap.

The three major PPC search engines are Google, Yahoo, and MSN. Google is obviously the 900lb gorilla and should really be the search engine which you seek to dominate the most. If you can master google, then you can master sending highly targeted traffic to your site.

Then I would branch out with Yahoo and MSN, but only after you have mastered google.

I am not going to kid you. PPC marketing is now what it used to be. It has now become a HIGHLY competitive industry. There are A LOT of other people out there bidding on the same exact keywords. The trick is to do things smarter and better then your competition and you can dominate whatever market you choose.

On top of that there are two different places your ad will actually show up when you do PPC marketing. One is called the “search” network and the other called the “content” network.

The search network is literally the search engines. This means your ad will show up right on the side of the search engines when other people enter a search for some of the keywords you bid on.

The content network means your ad will show up on other people’s websites who are affiliated google, yahoo, or msn.

You see this is when you go to most websites. They might have ads that say “ads by google” and then there is a list of ads. If you allow your ad to show up on the content network this is where it will show.

There are two major advantages to both.

When your ad shows up on a search etwork….usually you will get much higher quality clicks, and have much higher quality click through rates on your ads. This is because the ad is MUCH more targeted to the keywords that that person typed in.

On a content ad….Google uses its algorithm to determine relevancy to place an ad on a page simply based on other content on that page. When this happens, you are getting FAR more exposures….but those exposures are not people who typed in that specific keyword that you bid on for your ad.

Rule of thumb….content network is less targeted but has MUCH higher volume of people who see the ad.

Search network is more targeted and will produce more relevant people that match your bidding keywords….yet there will be much less people who see the ad.

On top of that….if you are in a highly competitive industry like network marketing….the bid prices you will pay to get a keyword like “network marketing”
are very expensive.

Consequentially your ad might end up on page 23 of the search engines….and never seen for the light of day.

To tell you the truth….when I run my campaigns I get almost all my leads and clicks from the content network. That is unless I have found an area that isn’t as developed that still pertains to my market.

You have to determine when the content network is going to be better for you then the search network, and in my case I determined the content network would work better.

I get to charge MUCH less for my bids….and although I get almost 0 clicks for some of my campaigns on the search network, because my ads are being shown so much on the content network I still get a decent amount of clicks and convert them to leads.

I am not going to get into the technical aspects of CTR and the Google’s policies. Most people don’t realize this, but the best adwords training comes from the Google’s Adwords Learning Center found here: http://www.google.com/adwords/learningcenter/

Stay tuned for the next post for the second source of traffic.

Technorati Tags: online traffic, free traffic, ppc traffic, google traffic, seo

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