We now come to our third lesson to jump starting your website with traffic:

3. Article Marketing

Article marketing is a REAL gem when it comes to creating your own traffic. Even better, it’s absolutely free.

It works like this. You write short little articles about subjects related to your business, or whatever else you are doing online. At the bottom of each of your articles there is a little “signature file” where you post information about the author.

In this space, you write a clever signature file that will entice people to click on it and learn more. You then submit these articles to major directories all over the internet.

The articles are then dispersed throughout these directories and several things can happen that will drive traffic to your site.

  1. The article is picked up by a publisher of an Ezine, or someone who owns a website. They take your article and use it in their magazine or on their website and when their readers see the article it drives traffic back to your website.
  2. If you do careful research before you write the article to find “keyword variations” that you can dominate, your articles will be indexed in the search engines. When people find them in the search engines they find your signature file and you drive traffic back to your website.
  3. People just browsing around the article directories will also find your articles and this will drive traffic back to your website.

Articles are some seriously powerful stuff. I’m not playing around. You can literally create targeted traffic to drive to your website at will, and as much of it as you want. All by writing articles.

There is a method to maximize the most you can get out of your article writing. It’s been referred to as the “bum” marketing method.

Before you write your article go to Google. Type in the keywords that you are planning to write your article about in Google. If you get between 1000-5000 search results back….then you have found a great keyword to write an article about as it pertains to your business.

Over 5,000 is going to be a lot of competition and your article probably wont get very high in the search engines, but under 5,000 you have a very good chance of having your article show up in the search engines, and thus getting tons of traffic
from it.

When you write your articles just remember these simple things.

  • Keep the article short, sweet, and with tons of valuable content.
  • Make it entertaining so your reader will read through the entire article.
  • Make sure your signature file is up to par. That is what will determine whether or not a person clicks through to your page. As always, what do we do online??? WE TEST! Test your signature file and find the best converting one.
  • Stay yourself, be original, and let your light shine! People will see it, and want to know more about you as the author just by that.

Here is some of the best places you can go to distribute your articles.

There are literally hundreds of other directories. Look up article directories in any search engine and you have TONS of places to distribute your articles.

If you get very serious about this like I recommend you do…you might want to pick up article distribution software. This software will distribute your articles to multiple directories all at once with the push of a button. It takes off a lot of the labor time of manually submitting them yourselves.

You can get a piece of software like that here: Article Submitter

Article marketing could be one of the most valuable assets to your traffic portfolio. Just keep consistent and dedicate yourself to writing at least 1 new article a day and you will have an army of articles driving traffic back to your site.

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