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Nov

Avoid These 9 BLACK HAT SEO Tricks

“Do You Think Your Above The Law?

The Google Law?”

When it comes to getting a website up and attempting to get first page ranking on Google and the other two main search engines (MSN and Yahoo) for specific keywords you are targeting, it is best to keep your SEO tactics completely white hat. Many newbie marketers, and experienced, think they can out-smart Google with their Black Hat tactics and underground ninja tricks. However, what I have discovered is that the SEO Black Hatters may get top Google ranking for a short period of time, but not long. White hatters always win in the long haul, and they stay on top.

First of all, if Google suspects your using any of these strategies below, they will either (1) penalize you and your website will be pushed far down in the search engine rankings, or, (2) your domain may be completely abandoned by Google. Secondly, if you do get penalized or banned by Google, it will have serious consequences on your business, and you will have waisted time and money. Google’s Guidelines tells us exactly what they are looking for , and what they are not, in order for your site to be ranked high.

Avoid these 9 Black Hat SEO Tricks:

1. Google Bombing

Google Bombing is where you have your main website that you want to rank high for. So, you go out and set up numerous other mini-sites that link to your main website, and the set up of these mini-sites is done for only one purpose, namely, link building. In other words, your main website goes from having zero links to thousands of links pointing to it in a matter of days, or a couple weeks. This is unnatural, and Google will see this and either penalize you or have you banned.

2. Duplicate Site

This is where you take an existing website (yours or someone elses by copying their source code) and simply make little changes to it. For example, you modify the title tags, the meta tags, and you modify a little bit of the content simply to position it for a different set of keywords. You then re-submit this duplicate site to Google for your duplicate site to be indexed for these keywords. But, essentially, this is a duplicate site with a few minor modifications.

The danger here is that Google now has software that is able to match sites, and if Google see’s that your site is a duplicate site, your site will be banned. One other note of caution. Copying the source code off of someone else’s site is against best business practices.

3. Cloaking

Cloaking is simply displaying one website to visitors and other one to Google’s spiders. The most common way to do this is using the “iframe” redirect code. Many affiliate marketers do this. Thus, your website visitor will see an affiliate website, or what have you, but Google will see only your website, not the affiliate site. Again, Google does not like this, and you will be penalized.

4. Hidden Text

Have you ever visited a website and as you scroll down to the bottom there is a bunch of empty white space? However, it is not empty. If you highlight this section with your mouse, you’ll see that it is “white” text written on a white background. Or, simply look at the source code to view this section. Most often, Black Hat SEO marketers think they can do this and Google will not see it. That is completely an illusion. The human eye cannot see it, but Google’s spiders do. Usually, if you look at the hidden text, it will be full of keywords. Google does not like this, and your site will be penalized.

5. Doorway Pages

Doorway pages is having a website optimized for one set of keywords and it then redirects all of its traffic to another website once it is indexed. Again, Google does not like this very much, and you will be penalized.

6. Automated Submission/Link Building Software

Anything that is auto-generated and not natural is usually Black Hat. Google’s Guidelines says that it does not like automated submission software. What Google wants is real relevant links and not links that are generated automatically. It is strange how there are a lot of people selling automated submission software, even though Google says that they will penalize you for using it.

7. Keyword Stuffing

Keyword stuffing is where you load your meta-tags up with a ton of keywords. Again, do not over do it. Simply use 4-6 keywords in the meta-tag.

8. Link Farming

Link Farming is when you go out and get thousands of websites and links pointing back to your main website that are all generated automatically. Link Building Software does this. Google does not see this as a valid link and they will penalize or ban your domain.

9. Paid Links

There are many people who approach a high ranking website owner and pay them a monthly fee to have their link placed on their site, thinking that it will build the popularity of their own site. However, if Google finds out this is a paid link, you will be penalized.

I highly recommend that you read Google’s Guidelines in what they like and dislike for best SEO practices. Simply give to Google what they want, and you will naturally have top ranking and with longevity.

button Avoid These 9 BLACK HAT SEO Tricks

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Comments

3 Responses to “Avoid These 9 BLACK HAT SEO Tricks”

Maegan Pigao on April 27th, 2009 1:55 pm

As a Newbie, I am always searching online for articles that can help me. Thank you
Gurpreet Singh on January 23rd, 2010 8:25 am

Great tips for new SEO’s. No doubt, this information help to create a organic world for Google promotions.

Cheers!!

Gurpreet Singh
SEO
ars on February 16th, 2010 2:35 pm

great tips bro thanks

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