Today I got this email from Yaro Starak, author of Blog Mastermind with the subject line, “How To Choose The Right Blog Topic.” It was so good, I thought I’d simply copy and paste the email in it’s entirety for you:
“Your blogging journey begins with topic selection, which happens to be one of the hardest parts of building a successful blog.
Don’t make the mistake of choosing the wrong topic…
By far the most common question I am asked from someone new to blogging is -
“What topic should I write about?”
This is the first big decision and the first point where everything can go wrong.
If you choose the wrong topic then you begin walking down the wrong path and it might be months before you even realize it and change direction.
Here’s some common mistakes people make when choosing a topic to write a blog about:
- Don’t pick a subject just because you see others make money writing about it
- Avoid writing about something you are passionate about, but very few other people are
- Don’t base a blog on a topic you know little about or have minimal practical experience in
- Be careful not to write about too diverse a range of subjects, your blog must have a focus
WHAT IF YOU HAVE NO IDEAS AT ALL?
For people who have no idea what to blog about I tell them to write down a list of their hobbies, passions, experiences, education and skills in all areas of life and then take that list and derive blog topics.
In almost all cases it’s easier to start a blog from something you have an interest in, so I try and steer people in that direction rather than get too caught up in the potential to make money.
I honestly believe that if you have traffic you can make money, and it’s traffic that is hard to generate. The money comes easily enough once the traffic is in place, so it’s better to seek topics you have the most potential to build an audience from.
For people who struggle to choose between a range of ideas I suggest picking one and devoting a serious amount of time to it. You have to really “throw it against the wall and see if it sticks” before you really know whether a blog topic will work.
Sometimes no amount of research, self reflection, internal or external analysis will give you an answer. Only the MARKET can give you a definite result. You have to set a blog up and just start writing and see what happens. You can always make adjustments as you go along.
It’s crucial to pick just ONE idea and not attempt to start a blog about every topic you have an interest in. If you spend your energy and time across three blogs you will end up with three average blogs. If you pour 100% of your effort into just one blog, you give it the best chance of success.
At the end of a three month trial period of focusing on just one blog you at least have a conclusive outcome, whether successful or not. There is no ambiguity about whether you worked hard enough and you can honestly say you gave it your best shot. You can continue with the blog if it appears to be gaining traction or move on to a different topic if it didn’t.
At the end of three months of consistent blogging you also have an ASSET. Even if your blog doesn’t have much traffic, it does have three months of content in it, so worse comes to worst, you can sell your blog and recoup a few hundred dollars and then take your experience with you into your next blog project.
There is no such thing as failure if you actually put something out there and learn from the experience and sometimes the only way to really know whether a topic has potential is to test it on a real live blog.
CASE STUDY
My friend Alborz began blogging by creating three blogs on subjects he enjoyed and believed had potential to become successful. He chose -
- Cars
- Going out in his hometown of Brisbane
- Windows Vista (when it was in prelaunch)
He ended up writing one post a month to the Vista blog, one post a week to the Brisbane blog and one post a day to the car blog.
You won’t have any problems guessing which blog took off.
Yep, the car blog.
Alborz eventually dropped the other two blogs and focused his energy on his one main blog, which became a massive success (last I heard he was making over $40,000 a month from it!).
All of the topics he chose had potential and he had interest in, but only one came out on top because of two reasons -
- He found he was most passionate about cars, so much so that he enjoyed writing one or more articles per day to his blog
- The car blog received the best response from the market – he built an audience
Sometimes you can’t make concrete decisions until you actually test your topic ideas.
I suggest you narrow down your topic list and then start writing. If you have no trouble producing one new post a day, then do it for three months and see whether people like your work.
No one can tell you what to blog about, it’s up to you to decide. Just don’t stay suspended in limbo due to decision-paralysis. Nothing will feel 100% right until you actually start doing it.”
{ 2 comments… read them below or add one }
Hi Mark
I wanted to thank you for all your help.
I might be jumping the gun here but
I have had one question on my mind for sometime now. What is the best way to make
long term income when you finally start to
get the traffic onto your site.
Google Adsense
Affiliate marketing
Selling PLR
Get them on your mailing list.
???????
Your Friend Alborz, what was he doing besides
making posts every day to make $40,000 a month. Was he trying to convince them to buy something from him or was he trying to get them to
sign up on his mailing list and sell later
to them.
Sorry for all the questions. I’m trying to
learn the best strategies from you guys.
I like to see how this all fits together.
I’m pretty new with all this stuff and
your great at explain in a way that is easy to understand.
P.S. I REALLY APPRECIATED ALL YOUR VIDEOS
Thanks Again
Brad
Google Adsense takes longer to build up a huge income because your making a ton of sites, and then driving traffic to them.
Or, you can do PPC to your adsense sites, as long as your adsense income is more than your ppc costs for a profit.
Affiliate markting is lucrative…selling other people’s products. I haven’t dived into PLR too much.
By far, the best is building a list. This is the greatest way to have a income for the long term. But, you have to give value and respect to your list. It is very much a building of a relationship. And when the relationship is good, they buy stuff from you.
Alborz is unique and very much a success story in his own right. He makes a ton from big brand’s advertizing on his site. If you have a high traffic site, big names will pay big dollars to put a text link, or banner on your site. Or, they will pay you to right a review on their product. Sky is the limit.